Facebook News Feed Algorithm Update Aug 2017

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While most of the Bloggers and Digital marketing people are busy optimizing their sites to get traffic from search engines, Facebook releases its much anticipated update ever!!

Facebook
Let me tell you my experience with this update first, Apart from this blog, i own several other blogs as well, in one of my blog's Facebook page, i posted a pic of bill gate's Resume in 1974, i then observed something strange happening.

Jobhuntzz Facebook page

The Facebook page had about 240 fan following, but latest post was successful in reaching 2022 people, an whopping 800% of the maximum reach capacity without paying a single buck to Facebook, without any shares of the post. I thought it was some glitch and tried it again, the next post reached about 700 people.Facebook usually charges around 150 Indian rupees to reach 2100 people depending upon the niche.

How does the Facebook news feed algorithm works

  • From the profile, latest likes and shares, Facebook understands what the person is currently interested in
  • The news feed algorithm tries to show the content they like the most, so that they get addicted to facebook and comeback every day, so that Facebook can make money advertising.
  • Consider a page the person liked or a friend of the person shares something in their wall or group
  • Facebook algorithm tries to identify the type of the post.
  • So when the post is identified, the news feed algorithm calculates the relevance score for the person who is a friend of the person who shared the post/ follower of the page who shared the post, Facebook then shows the post only to people who have high relevance score.
What was the problem?
The problem was the reach of the page posts, Facebook gave high importance to personal posts of friends than the posts shared by the page the person liked, the result of which many pages were unable to reach even 20% of their fanbase

Why didn't Facebook showed the posts of the page the person liked?

  • Because Facebook thinks that the person is no longer interested in the page, as he has neither clicked nor liked or shared any posts of the page when news feed showed it to the person
  • Because of the competition, not every friend is a best friend and the best friends always gets the highest priority that's what Facebook news feed implemented.

So what's the latest Facebook update is all about?

  • Speed: It's official that Facebook now ranks faster loading web pages higher in news feed than the ones that loads slow
  • Blog: According to fb experts, Facebook gives more importance to blog pages than product pages as Facebook thinks they should invest in Facebook ads for the business
  • Spam: Facebook is taking serious measures on junk posts, you can no longer post the same links again in tbe same groups again and again, you can no longer promote particular website every day, with the new update, Facebook easily identifies spam and junk posts and automatically deletes the post and then notifies the person about the same
Fb spam message
  • More page reach: if you are successful in attracting your customers and making them interact with the post, your post will be shown to friends of friends who Facebook thinks might be interested in your page.
Thank you, see you in the next article

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