3 Simple Google Ads Tips

Google Ads is one of the primary channels of performance marketing. While we tend to analyze and optimize to higher levels, we sometimes miss the simple ones. Boost Bloggers presents 3 simple Google ads tips that can boost performance of your campaigns.

1.  Bidding on Keywords based on intent of search

Decide keywords based on what kind of websites are organically ranking for the queries.

For example

a. Shoes - Conversion intent

You can bid for Generic keywords like Shoes and land users on e-commerce  page ( Preferably with category options within shoes) as sites that rank for shoes are e-commerce pages indicating people actually look out to buy shoes when they're searching for shoes.

b.  Apple - Wrong Intent

It's not Recommended to bid for exact varient of Apple if you're selling apples as most of the users searching here are actually looking for Apple company products and hence results are also about the same.

What will happen if I bid on wrong intent keywords?
  1. You might not get enough impressions share as Google understands query and intent doesn't matchup
  2. You'll get few relevant clicks, but most clicks are irrelevant and the spends are just wasted. (But yes the ads do get clicks though intent is different)
C. Upsc books - Discovery Intent

Here 8 of the Top 10 Results are Recommendation based articles indicating people are in Discovery stage and are looking for Recommendation. So blog pages has higher possibility to rank up than e-commerce pages.

What will happen if I bid on Discovery Intent keyword and land users to e-commerce pages?

You might get impression share as well as relevant clicks
Conversion rate might be low except for brands established in the respective segment

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